What is a Featured Snippet and why are they important?

When you’re competing in a crowded market online, featured snippets may be just the solution you’re looking for to stand out among your competitors.

If you’re familiar with any of the popular search engines, you’ve likely already encountered featured snippets many times, even if you’re unsure of what they are.

Simply put, featured snippets are those small pieces of information and links to websites that appear the highest in search results. When you enter a question into Google, the first non-paid result or answer that comes up is usually a featured snippet and often known as “position zero.”

Featured snippets are important because when you have the first entry appearing in the search results, the likelihood that someone is going to follow the link to your site is so much higher.

Background Reading on Schema and Snippets

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